Industries
Built for brands
rooted in movement,
culture & experience.
Our Focus
Our niche is
our strength.
We’re not a catch-all agency. We chose a focus, and that focus makes us better for the brands we serve.
When your creative team deeply understands your industry, your culture, and your audience, the work that comes out is sharper, more resonant, and more effective.
WishTree is built for brands with energy. Adventure, travel, surf, sport, café culture, wellness, hospitality, and experience-led businesses. These are the worlds we understand from the inside, and we bring that understanding into every project.
While we’re open to working with other categories when the fit is right, these seven areas are where we’re most alive, most informed, and most effective.
Built for coastal brands and ocean communities.
Surf & Ocean Lifestyle
Surf schools, ocean communities, surf events, coastal brands, SUP programs, water sports businesses, and lifestyle brands shaped by the sea.
Built for brands that take people outside.
Adventure & Outdoor
Adventure companies, outdoor experiences, camps, expeditions, travel operators, active lifestyle brands, and businesses built around movement and exploration.
Built for places people choose to feel something.
Travel & Retreats
Boutique stays, resorts, retreats, destination brands, travel experiences, and place-led businesses where atmosphere, story, and trust matter deeply.
Built for brands driven by performance and progress.
Sport & Performance
Sports events, academies, athlete programs, training platforms, competitions, performance brands, and organisations helping people move, compete, and improve.
Built for spaces people return to.
Cafes & Lifestyle Hospitality
Cafes, restaurants, boutique hospitality spaces, lifestyle venues, and experience-led places where the brand is felt through atmosphere, design, service, and story.
Built for brands that support better living.
Healthy Food & Wellness
Healthy food concepts, wellness brands, conscious lifestyle products, retreats, wellness spaces, and businesses helping people live with more intention.
Built for businesses people participate in.
Experience-Led Businesses
Founder-led brands, cultural projects, learning experiences, events, workshops, communities, education initiatives, and businesses built around people, place, and participation.
Still A Fit?
Something outside
these industries?
While our focus is clear, we occasionally take on projects outside these spaces when the brand has strong identity, genuine ambition, and a story worth building around. Tell us what you're building.
We'll be honest about whether we're the right fit.
Get In Touch →